http://www.imdb.com/title/tt3159818/
HONEYTRAP INSPIRATION: http://www.theguardian.com/uk/2009/sep/04/shakilus-townsend-honeytrap-murder-sentence
EXTENDED TRAILER: http://www.youtube.com/watch?v=hHfCeClJEFI
Set in Brixton, London, Honeytrap tells the story of fifteen year-old Layla who gets sucked into gang activity and sets up the boy who's in love with her to be killed.
HONEYTRAP was awarded development funding from the UK Film Council (now BFI).
Director: Rebecca Johnson
Writer: Rebecca Johnson
Launched: 2013
Release Date: 17th October 2014
Running Time: 93 mins
Filming Locations: Brixton, London, England
Producer(s):
Stephanie Charmail Line Producer
Esther Douglash Executive producer
Patrick Fischer Executive Producer
Amy Gradner Producer
Roger Goldby Executive Producer
Laurie Holden Executive Producer
Paul Joseph Associate Producer
Sarah Sullick Producer
Will Wood Executive Producer
Production Design: Ana Viana
Editor: John Dwelly
Genre: Urban Drama
Studio: www.brightpictures.co.uk
Stars:
Jessica Sula ~ Layla
Lucien Laviscount (Waterloo Road) ~ Troy
Ntonga Mwanza ~ Shaun
Naomi Ryan ~ Shiree
Danielle Vitalis (Youngers) ~ Tonisha
Lauren Johns ~ Jade
Tosin Cole ~ Andre
Savannah Gordon- Liburd ~ Laetita
Modupe Adeyeye (Hollyoaks) ~ Ciara
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| Lucien Laviscount |
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| Jessica Sula |
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| Naomi Ryan |
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| Ntonga Mwanza |
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| Lauren Johns |
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| Savannah Gordon Liburd |
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| Danielle Vitalis |
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| Tosin Cole |
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| Modupe Adeyeye |
Cinematography: Annemarie Vercoe
Film Editing: John Dwelly
Casting: Amanda Tabak
Production Companies
- Bright Pictures
- Creativity Capital (in association with)
- Finite Films
Other Companies
- 999 24/7 (police vehicles and uniformed supporting artistes)
- Candid Casting (casting)
- Creativity Media (post-production)
Money:
- Under £1,000,000 (production budget)
- £20k grant from the Walcot Foundation.
- £50,000 (Goal)
- £8,560 (Raised) - 17% of the goal
Target Audience:
• Urban adults (25+), who seek out critically well-reviewed films
• Urban young people (15-25), both sexes, who relate to story and cast and listen to
soundtrack artists
Technology used to make the film
Marketing
Along with traditional marketing: posters, trailer, print ads, etc., social media was the key of the marketing strategy.
This occurred in 3 stages:
1. Fundraising
• created a profile and started to develop a
fan base
• crowdfunding promo sent to potential
donors and future audience, then
virally spread
2. Production
• Dedicated film pages on facebook,
twitter and tumblr
• Cast, soundtrack artists and networks
of young people post content from
rehearsal, on-set etc.
• Continued as the film was sold to
distributors
3. Festivals/run up to release
• Recruited unit publicist/PR company
• Issue-led features in broadsheets as
well as reviews. Features and reviews
in film industry trades
• Target film and urban music blogs
and magazines e.g. Grime Daily and
RWD
• Engaged with networks focused on
young people/womens’ issues/knife
crime prevention
• Link TOP GIRL - more than 65,000
views and over 1000 views per week
- with HONEYTRAP trailer
• Used grassroots social networking to
spread all of the above content
• Looked at possible promotions with
WhatsApp, Blackberry Messenger
and other free message and
networking services used heavily by
young people.
TIMELINE 2013-14
SPRING 2013 – CASTING & WORKSHOPS
SUMMER 2013 – PREP & PRODUCTION
AUTUMN 2013 – POST PRODUCTION
EARLY 2014 – BRIXTON CAST & CREW
All funders were invited
Where was it released and in what cinemas?
Oct 17, 2014 8:45 PM
Ritzy Cinema, Screen 2
Oct 18, 2014 3:15 PM
Vue West End Cinema, Screen 7
What formats was it available in? (digital/ 3D)
- The film is available in 2D.
- HD Format
Synergy (Products/ Merch)
Cross media convergence
Technological convergence
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