HONEY TRAP PDME

Production
Rebecca Johnson used networking to get people to contribute to the film.

ADR was used to record lines for the film.

Filmed in Brixton

People were given money to fund the film, this is called crowd sourcing (Indigogo)

The film was given a grant by the British Film Industry (BFI)


Distribution
Distributor: Anchor Bay (Used to Sparctacus & Little Princess)

The film makers can contact the distributor and tell then why the film can be distibuted. (Independent film distribution process)

Marketing
The target audience for the Honey Trap is 'urban adults who seek out critically well reviewed films' and 'urban young people (15-25), both sexes, who relate to story and cast and listen to soundtrack artists', so the marketing used was their plan to attract these audiences.

The film makers targetted film and urban music blogs and magazines for advertisement (Grime Daily & RWD)

Advertisement through social media sites (Twitter, Facebook, Youtube) and also through free online chat services such as Whatsapp or Blackberry Messenger.

Exhibition
Release date : October 17th 2014 (Film Festival)

Will be released on February 2015

Rebecca Johnson nominated for Best British Newcomer

Honey Trap Case Study

Director & Writer - Rebecca Johnson

Stars: Jessica Sula, Lucien Laviscout, Ntonga Mwanza

http://vimeo.com/110568012

Production Company : Bright Pictures



UK Distributor : Anchor Bay

Executive Producers : Esther  Douglas, Laurie Holden, Patrick Fischer, Rebecca Johnson, Roger Goldby, Stanley Myint, Will Wood

Festival Premiere and Sales

HONEYTRAP

will premiere at a prestigious

international film festival where it will be

sold to independent distributors around the

world.

The producer achieved this on her previous

feature and is experienced in individual

festival programming preferences. Rebecca

has ties with Berlin, Rotterdam, and Los

Angeles, who selected

TOP GIRL

and will

be natural first ports of call.

MARKETING AND

DISTRIBUTION

1. Fundraising

•

create a profile and start to develop a

fan base

•

crowdfunding promo sent to potential

donors and future audience, then

virally spread

2. Production

•

dedicated film pages on facebook,

twitter and tumblr

•

cast, soundtrack artists and networks

of young people post content from

rehearsal, on-set etc.

•

continues as the film is sold to

distributors

3. Festivals/run up to release

•

recruit unit publicist/PR company

•

issue-led features in broadsheets as

well as reviews. Features and reviews

in film industry trades

•

target film and urban music blogs

and magazines e.g. Grime Daily and

RWD

•

engage with networks focused on

young people/womens’ issues/knife

crime prevention

•

link TOP GIRL - more than 65,000

views and over 1000 views per week

- with HONEYTRAP trailer

•

use grassroots social networking to

spread all of the above content

•

look at possible promotions with

WhatsApp, Blackberry Messenger

and other free message and

networking services used heavily by

young people

Alongside production, Fierce Productions ran a training and mentoring programme, designed to help 20 young people from diverse backgrounds get into the film industry. Trainees have already gone on to make their own short films, apply to film school and launch careers in production.
This fantastic team - and many, many more - have put their hearts and hard labour into HONEYTRAP. The film looks and sounds amazing due to their craftsmanship and tireless efforts. If this was an Oscar speech, the thank yous would go on all night!  

Guardians Of the Galaxy Research

Initial release: July 31, 2014
Director: James Gunn
Running time: 122 minutes
Writers: James Gunn, Nicole Perlman

Stars: Chris Pratt (Peter Quill), Zoe Saldana (Gamora), Dave Bautista (Drax), Vin Diesel (Groot), 

Bradley Cooper (Rocket)

Scenes of Guardian of the Galaxy shown after the credits of 'Thor the Dark World'

Trailer : https://www.youtube.com/watch?v=B16Bo47KS2g

Swede Presentation

Homework - Film Industry

During pre-production, the production is broken down into scenes andlocations, props, cast members, costumes, special effects and visual effects . The script is written at this stage. 

 

 Production is the stage at which all the filming is carried out. All scenes planned out in pre-production are filmed at the decided locations. It is sometimes difficult or impossible to go back and repeat certain events if the filming is incomplete when it comes to the post-production stage.

 Distribution is about releasing and sustaining films in the market place.  In the UK, distribution is very much focused on marketing  a global product in local markets. 

















 

They market films online through social media, bus poster campaigns and television and cinema trailers/adverts.

Karate Kid Swede

5 Facts About The Film Industry

• The most popular film genre is action
• The BFI awarded £1m to short films in 2012.
• Around  £300 million spent on P&A - prints and advertising by UK film distributors.
• 860 million of the total 1.1bn spending on production coming from abroad
• A total of 698 films were released at the cinema in 2013 , that's around 13 new titles per week

Hi we're group 5, this group consists of Imaani, Saffron & Jonathan, look out for our Swede film coming to a cinema near you!!