Honeytrap PDME

PRODUCTION

• Producer - Sarah Sullick

• Sarah Sullick produced Top Girl which Rebecca Johnson liked and therefore decided to collaborate with Sullick on Honeytrap.

• The cast was scouted in community centres, through agencies, and street casting.

•  Filmed in Brixton and a lot of the cast was Brixton as Johnson was familiar with the area and the people in South London because she had been working in the area for over 10 years.

•  Young people in the area were employed and contributed to the production process of Honeytrap.

• Honeytrap is inspired by a real life case and explores gang culture from a girl's perspective.

• FUNDRAISING - people made donations for the production of he film on Indiegogo

• ADR was used to record the lines of the cast for Honeytrap

• A grant from the BFI was given in order to make the film.

•  Dedicated film pages on Facebook, Twitter and Tumblr 

•  Cast, soundtrack artists and networks of young people post content from rehearsal, on-set etc. 

•  Continued as the film was sold to distributors

DISRIBUTION

• Distributor - Anchor Bay (They have also distributed films such as 'Little Princess' & 'Spartacus'

• Independent film makers can contact the distributors and tell them when the film can be distributed.

MARKETING

• Target Audience - Urban adults (25+), who seek out critically well-reviewed films.

• Urban young people (15-25), both sexes, who relate to story and cast and listen to soundtrack artists.

• 

• The film makers targeted urban music blogs and magazines (Grime Daily & RWD) to advertise the film

•  Engaged with networks focused on young people/womens’ issues/knife crime prevention

•  Looked at possible promotions with WhatsApp, Blackberry Messenger and other free message and networking services used heavily by young people.

Exhibition/ Exchange of Honeytrap

BFI Film Festival Honey Trap Poster 2014

    

• The date of release - October 17th 2014 (BFI London film festival) released in feb 2015 officially in cinemas

• Restricted release (2 screens BFI) - Ritzy cinema 17th & Vue West end cinema 18th

 

Ritzy Cinema, Brixton

Vue Cinema, West End, Leicester Square

• Ritzy cinema is independent, picture house cinema located in Brixton - Relates to the setting of the film.

• West end cinema appeals to the target audience (Urban adults - 25+ & Urban young people - 15 - 25) as there are many tourists and people from different age groups in one area. In addition, it broadens the audience and spreads awarness about the film.

• Technologies used - HD

• Director (Rebecca Johnson) nominated for best British newcomer award at BFI Festival

• trailers -7,235 views

http://www.youtube.com/watch?v=hHfCeClJEFI

Honey Trap case study

http://www.imdb.com/title/tt3159818/

HONEYTRAP INSPIRATION: http://www.theguardian.com/uk/2009/sep/04/shakilus-townsend-honeytrap-murder-sentence

EXTENDED TRAILER: http://www.youtube.com/watch?v=hHfCeClJEFI

Set in Brixton, London, Honeytrap tells the story of fifteen year-old Layla who gets sucked into gang activity and sets up the boy who's in love with her to be killed.

HONEYTRAP was awarded development funding from the UK Film Council (now BFI).

Director: Rebecca Johnson

Writer: Rebecca Johnson

Launched: 2013

Release Date: 17th October 2014

Running Time: 93 mins

Filming Locations: Brixton, London, England

Producer(s):

Stephanie Charmail    Line Producer
Esther Douglash         Executive producer
Patrick Fischer            Executive Producer
Amy Gradner              Producer
Roger Goldby             Executive Producer
Laurie Holden             Executive Producer
Paul Joseph                Associate Producer
Sarah Sullick               Producer
Will Wood                    Executive Producer

Production Design: Ana Viana

Editor: John Dwelly

Genre: Urban Drama


Studio: www.brightpictures.co.uk

Stars: 

Jessica Sula  ~ Layla

Lucien Laviscount (Waterloo Road) ~ Troy

Ntonga Mwanza ~ Shaun

Naomi Ryan ~ Shiree

Danielle Vitalis (Youngers) ~ Tonisha

Lauren Johns ~ Jade

Tosin Cole ~ Andre

Savannah Gordon- Liburd ~ Laetita

Modupe Adeyeye (Hollyoaks) ~ Ciara

Lucien Laviscount

Jessica Sula

Naomi Ryan

Ntonga Mwanza

Lauren Johns

Savannah Gordon Liburd

Danielle Vitalis

Tosin Cole

Modupe Adeyeye

Cinematography: Annemarie Vercoe

Film Editing: John Dwelly

Casting: Amanda Tabak

Production Companies

• Bright Pictures
• Creativity Capital (in association with)
• Finite Films

Other Companies

• 999 24/7 (police vehicles and uniformed supporting artistes)
• Candid Casting (casting)
• Creativity Media (post-production)

Money:

•  Under £1,000,000 (production budget)
•  £20k grant from the Walcot Foundation.
• £50,000 (Goal)
• £8,560 (Raised) - 17% of the goal

Target Audience:

• Urban adults (25+), who seek out critically well-reviewed films
• Urban young people (15-25), both sexes, who relate to story and cast and listen to 

soundtrack artists

Technology used to make the film

Marketing

Along with traditional marketing: posters, trailer, print ads, etc., social media was the key of the marketing strategy.
This occurred in 3 stages:


1. Fundraising 

• created a profile and started to develop a 
fan base 

• crowdfunding promo sent to potential 
donors and future audience, then 
virally spread


2. Production 

•  Dedicated film pages on facebook, 
twitter and tumblr 

•  Cast, soundtrack artists and networks 
of young people post content from 
rehearsal, on-set etc. 

•  Continued as the film was sold to 
distributors


3. Festivals/run up to release 

•  Recruited unit publicist/PR company

•  Issue-led features in broadsheets as 
well as reviews. Features and reviews 
in film industry trades 

•  Target film and urban music blogs 
and magazines e.g. Grime Daily and 
RWD

•  Engaged with networks focused on 
young people/womens’ issues/knife 
crime prevention

•  Link TOP GIRL - more than 65,000 
views and over 1000 views per week 
- with HONEYTRAP trailer

•  Used grassroots social networking to 
spread all of the above content 

•  Looked at possible promotions with 
WhatsApp, Blackberry Messenger 
and other free message and 
networking services used heavily by 
young people.

TIMELINE 2013-14

SPRING 2013 – CASTING & WORKSHOPS

SUMMER 2013 – PREP & PRODUCTION

AUTUMN 2013 – POST PRODUCTION

EARLY 2014 – BRIXTON CAST & CREW 

All funders were invited 


Where was it released and in what cinemas?


Oct 17, 2014 8:45 PM
Ritzy Cinema, Screen 2

Oct 18, 2014 3:15 PM

Vue West End Cinema, Screen 7

What formats was it available in? (digital/ 3D)

• The film is available in 2D.
• HD Format

Synergy (Products/ Merch)

Cross media convergence

Technological convergence

Case Study - Guardians Of The Galaxy

Theatrical release poster

Rating: PG-13Runtime: 2 Hours 1 Minute (121 mins)Release Date:  

• July 21, 2014 (Dolby Theatre)
•  August 01, 2014 (United States)

• USA 21 July 2014 (Los Angeles, California)(premiere)
• UK 24 July 2014 (London) (premiere)
• Canada 29 July 2014 (Fantasia International Film Festival)
• Argentina 31 July 2014
• Australia 31 July 2014
• Azerbaijan 31 July 2014

Switzerland 13 August 2014 (French speaking region)

• France 13 August 2014
• Luxembourg 18 August 2014 (Kirchberg & Belval, Luxembourg) (premiere)

From Marvel, the studio that brought you the global blockbuster franchises of Iron Man, Thor, Captain America and The Avengers, comes a new team - The Guardians of the Galaxy.

Director: James Gunn

Producer: Kevin Feige

Movie Writers: James Gunn & Nicole Perlman

Comic Book Authors: Dan Abnett & Andy Lanning

Music: Tyler Bates

Cinematography: Ben Davis

Film Editing: Fred Raskin, Hughes Winborne & Craig Wood

Production Companies: Marvel Studios, Marvel Enterprises
Moving Picture Company (MPC)

Distributed By: Walt Disney Studios Motion Pictures

Idea: The marvels Guardians Of The Galaxy comic book

Location(s): Surrey & London (Sheperton studios)/

James Gunn at the Guardians Of The Galaxy premiere July 2014

Kevin Feige at the premier of  Guardian Of the galaxy premiere July 2014 

Budget: $170 million   (£105,570,000)

Box office: $705.1 million   (£437,796,590)

• Who stars in it?

John C. Reilly

Djimon Hounsou

Vin Diesel

Benicio Del Toro

Bradley Cooper

Chris Pratt

Dave Bautista

Glen Close

Karen Gillan

Lee Pace

Michael Rooker

Zoe Saldana

What technology has been used to make the film?

Special Effects

4DMax (3D cyber scanning and digital modelling)
4DMax (costume effects)
Cantina Creative (visual effects)
CoSA Visual Effects (visual effects)
Framestore (visual effects)
Industrial Light & Magic
Kristyan Mallett Fx (old age makeup)
Lola Visual Effects (visual effects) 
Luma Pictures (visual effects)
Method Studios (visual effects)
Mova
Moving Picture Company (visual effects) 
Plowman Craven & Associates (cyberscanning and digital modelling)
Prime Focus World (3D conversion) 
Proof (visualization)
RISE Visual Effects Studios
RISE Visual Effects Studios (visual effects)
ReelEye Company (special effect contact lenses)
Secret Lab (Visual Effects)
Sony Pictures Imageworks  (visual effects)

The Third Floor  (pre-visualization)

Tech Specs

Camera

PANAVISION PRIMO

PANAVISION PRIMO

ANGENEIOUX OPTIMO LENSES

ARRI ALEXA XT PLUS

ANGENIEOUX OPTIMO LENSES

Film Length: 3,310.25 m (7 reels) 

Printed Film Format:

 D-Cinema (also 3-D version)

35 mm (Kodak Vision 2383) 

Marketing

• Blooper Reel
• Behind the scenes extras
• Trailers
• Sneak peaks
• Cast interviews 

Synergy - Products & Merch

• Disney store
• Costumes
• Hats
• Cinema concession products
  
  
  
  
  
  
  
  
  
  
  
  
  

Cross media convergence

• Video Games
• Tokens
• Comics
• Travel Websites
• Gameplay

Available formats now

Blu Ray 3D, Blu Ray and HD

Marvels Website

http://marvel.com/guardians