HONEY TRAP PDME

Production
Rebecca Johnson used networking to get people to contribute to the film.

ADR was used to record lines for the film.

Filmed in Brixton

People were given money to fund the film, this is called crowd sourcing (Indigogo)

The film was given a grant by the British Film Industry (BFI)


Distribution
Distributor: Anchor Bay (Used to Sparctacus & Little Princess)

The film makers can contact the distributor and tell then why the film can be distibuted. (Independent film distribution process)

Marketing
The target audience for the Honey Trap is 'urban adults who seek out critically well reviewed films' and 'urban young people (15-25), both sexes, who relate to story and cast and listen to soundtrack artists', so the marketing used was their plan to attract these audiences.

The film makers targetted film and urban music blogs and magazines for advertisement (Grime Daily & RWD)

Advertisement through social media sites (Twitter, Facebook, Youtube) and also through free online chat services such as Whatsapp or Blackberry Messenger.

Exhibition
Release date : October 17th 2014 (Film Festival)

Will be released on February 2015

Rebecca Johnson nominated for Best British Newcomer