Honeytrap PDME

PRODUCTION

• Producer - Sarah Sullick

• Sarah Sullick produced Top Girl which Rebecca Johnson liked and therefore decided to collaborate with Sullick on Honeytrap.

• The cast was scouted in community centres, through agencies, and street casting.

•  Filmed in Brixton and a lot of the cast was Brixton as Johnson was familiar with the area and the people in South London because she had been working in the area for over 10 years.

•  Young people in the area were employed and contributed to the production process of Honeytrap.

• Honeytrap is inspired by a real life case and explores gang culture from a girl's perspective.

• FUNDRAISING - people made donations for the production of he film on Indiegogo

• ADR was used to record the lines of the cast for Honeytrap

• A grant from the BFI was given in order to make the film.

•  Dedicated film pages on Facebook, Twitter and Tumblr 

•  Cast, soundtrack artists and networks of young people post content from rehearsal, on-set etc. 

•  Continued as the film was sold to distributors

DISRIBUTION

• Distributor - Anchor Bay (They have also distributed films such as 'Little Princess' & 'Spartacus'

• Independent film makers can contact the distributors and tell them when the film can be distributed.

MARKETING

• Target Audience - Urban adults (25+), who seek out critically well-reviewed films.

• Urban young people (15-25), both sexes, who relate to story and cast and listen to soundtrack artists.

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• The film makers targeted urban music blogs and magazines (Grime Daily & RWD) to advertise the film

•  Engaged with networks focused on young people/womens’ issues/knife crime prevention

•  Looked at possible promotions with WhatsApp, Blackberry Messenger and other free message and networking services used heavily by young people.