Honey Trap Case Study

Director & Writer - Rebecca Johnson

Stars: Jessica Sula, Lucien Laviscout, Ntonga Mwanza

http://vimeo.com/110568012

Production Company : Bright Pictures



UK Distributor : Anchor Bay

Executive Producers : Esther  Douglas, Laurie Holden, Patrick Fischer, Rebecca Johnson, Roger Goldby, Stanley Myint, Will Wood

Festival Premiere and Sales

HONEYTRAP

will premiere at a prestigious

international film festival where it will be

sold to independent distributors around the

world.

The producer achieved this on her previous

feature and is experienced in individual

festival programming preferences. Rebecca

has ties with Berlin, Rotterdam, and Los

Angeles, who selected

TOP GIRL

and will

be natural first ports of call.

MARKETING AND

DISTRIBUTION

1. Fundraising

•

create a profile and start to develop a

fan base

•

crowdfunding promo sent to potential

donors and future audience, then

virally spread

2. Production

•

dedicated film pages on facebook,

twitter and tumblr

•

cast, soundtrack artists and networks

of young people post content from

rehearsal, on-set etc.

•

continues as the film is sold to

distributors

3. Festivals/run up to release

•

recruit unit publicist/PR company

•

issue-led features in broadsheets as

well as reviews. Features and reviews

in film industry trades

•

target film and urban music blogs

and magazines e.g. Grime Daily and

RWD

•

engage with networks focused on

young people/womens’ issues/knife

crime prevention

•

link TOP GIRL - more than 65,000

views and over 1000 views per week

- with HONEYTRAP trailer

•

use grassroots social networking to

spread all of the above content

•

look at possible promotions with

WhatsApp, Blackberry Messenger

and other free message and

networking services used heavily by

young people

Alongside production, Fierce Productions ran a training and mentoring programme, designed to help 20 young people from diverse backgrounds get into the film industry. Trainees have already gone on to make their own short films, apply to film school and launch careers in production.
This fantastic team - and many, many more - have put their hearts and hard labour into HONEYTRAP. The film looks and sounds amazing due to their craftsmanship and tireless efforts. If this was an Oscar speech, the thank yous would go on all night!